The rich and powerful have established the trends for ages. That has largely been the rule of thumb across all channels, with celebrities wielding particular power as tastemakers in the fashion celebrity world. The power to influence rose by nearly one billion notches after social media entered daily routines, yet even then, an influencer’s platform is only as good as the product or service being promoted. We’ve compiled a list of 20 of the top celebrity fashion lines.
Beyoncé turns everything she touches into gold. Since 2016, she has been growing her existing global business through her athleisure line Ivy Park. In 2019, the label announced a collaboration with Adidas. The most recent release, Icy Park, had an immediate impact, with Gucci Mane and Hailey Baldwin Bieber appearing in promotional materials alongside Beyoncé. Blue Ivy, Beyoncé and Jay-Z’s nine-year-old daughter, also joined in on the fun.
Rihanna hasn’t released a studio album since ANTI in 2016, but she’s kept herself busy. In 2017, the genre-bending diva launched the cosmetics firm Fenty Beauty, which was followed the following year by the lingerie line Savage X Fenty. “Before she was BadGalRiRi: music, fashion celebrity, and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick,” the about page of Fenty Beauty says. The annual star-studded Savage X Fenty fashion show has become a must-see pop culture event on par with a Rihanna concert, earning an Emmy nomination last year.
Stella McCartney is Sir Paul McCartney’s daughter, yet she has done well for herself outside of her father’s Beatles-fronting father. The fashion celebrity designer has a very successful self-titled fashion line that has appeared on the most sought runways in the industry. As an added bonus, McCartney collaborated exclusively with Taylor Swift to develop merchandise for her 2019 Lover album. This collaboration evolved into a limited-edition range of sustainable pieces to support Swift’s 2020 folklore and evermore albums.
From the outside, it appears like creating something as enormous as the Kardashian name and the consequent trailblazing Keeping Up with the Kardashians reality series is an impossible task. Kylie Jenner wisely used her family’s influence to go out on her own and do just that. The 23-year-old established Kylie Cosmetics in 2015 and quickly became famous for her Kylie Lip Kits. Jenner also co-owns the lifestyle apparel business Kendall and Kylie with her older sister, supermodel Kendall Jenner. Kim has Skims and Khloe has Good American, according to the
Kristin Cavallari starred as a famed adolescent villain on MTV’s Laguna Beach in the early 2000s. Cavallari returned to design after another spell on The Hills spin-off. Uncommon James was launched in 2017 by the businesswoman. The company started with a flagship store in Nashville before expanding to Chicago. The boutique sells jewellery, clothing, home goods, and other items.
In January 2019, Justin Bieber and his longtime pal Ryan Good created the streetwear company Drew House. The attire is inspired by skateboard culture, and Drew occasionally sells customised skate decks. The smiley-face logo, comical casual clothing, and corduroy outfit sets are memorable enough to sell out almost every new drop.
Kanye West is a musical genius, but his Yeezy sneaker empire is what made him a billionaire. The line launched with Nike in 2009, but it truly took off when it moved to Adidas in 2013. When he presented his Yeezy Season 3 capsule alongside his Life of Pablo album at Madison Square Garden in 2016, the 21-time Grammy winner created one of the more epic pop cultural spectacles in recent memory.
Reese Witherspoon founded Draper James to honour her late grandparents: “I started this company to honour my Southern heritage and in particular my grandparents who were, and still are, the greatest influences in my life: my grandmother, Dorothea Draper, and my grandfather, William James Witherspoon.” Kathryn Sukey was named head of design in 2019 after working at Coach and Kate Spade. Shoppers can choose from a variety of things such as loungewear, dresses, and accessories.
Drake’s October Very Own label (stylized as OVO) is ingrained in everything the 34-year-old produces, and as a result, gets devoured by his massive fan base. His body bears the owl logo. As an extension, Drake and his closest confidantes established OVO Sound in their hometown of Toronto in 2012. The title was inspired by the four-time Grammy winner and groundbreaking hip-hop figure’s birthday on October 24.
Remember all those hours spent on MTV’s The Hills watching Lauren Conrad intern for Teen Vogue? They were successful. For her, at least. By launching LC Lauren Conrad exclusively at retail retailer Kohl’s in 2009, the Laguna Beach product made sure to leave her reality television roots in the past. In 2013, she broadened her fashion celebrity influence by co-founding the charity fair trade business The Little Market.
Ashley and Mary-Kate Olsen
Ashley and Mary-Kate Olsen’s Full House and It Takes Two legacies will never be shaken, but they haven’t stopped working since putting acting on the back burner. The Row, which the twin sisters co-founded in 2006, was characterised by Vogue last autumn as “a go-to label for women who favour discretion over the bold display.”
Victoria Beckham is synonymous with fashion celebrity, just as David Beckham is synonymous with football (or football, depending on where you’re reading this). The former Spice Girl has her own high-end apparel company, and Victoria Beckham Beauty was added to the empire in late 2019.
By modelling the most gorgeous, opulent, and expensive items, Gigi Hadid rose to the top of the fashion celebrity world. However, the 25-year-old is also a fashion celebrity designer. Hadid demonstrated this with collaborations with Tommy Hilfiger (2018) and Reebok (2019).
In October 2013, Kate Hudson co-founded Fabletics, a now-ubiquitous athleisure company. “Today, there are dozens of athleisure companies on the market, with varying price points, aesthetics, and target demographics, making up a retail sector with sales expected to reach $355 billion by 2021.” “What distinguishes Fabletics, then, is Hudson—who has infused the brand with a distillation of her own celebrity image,” noted Anne Helen Peterson of BuzzFeed News in May 2019.
In 2017, Emily Ratajkowski created the swimwear line Inamorata. Since then, the model and actress have expanded the celebrity brand to include dresses and sweatshirts. The endeavour, which routinely sells out within 24 hours, played a significant part in Ratajkowski’s selection to the Forbes 30 Under 30 list for 2020.
Serena Williams has worn an S on her chest symbolically as a tennis player vying for 24 Grand Slam singles titles, but she made it real in 2018 by launching her S by Serena apparel line. Fans are urged to share what the letter ‘S’ means to them through the #BeSeenBeHeard campaign, and there is plenty of gear to shop for as they think about what word to enter.
Dwyane Wade resigned from the NBA after the 2018-19 season, but the 13-time All-Star and three-time champion remain involved with the game through Way of Wade. The company was launched in 2012 with Li-Ning and now has ambassadors such as Minnesota Timberwolves All-Star player D’Angelo Russell, Miami Heat veteran forward Udonis Haslem, and noted rapper Rick Ross.
Gwyneth Paltrow’s Goop celebrity brand may be more famous than her acting career, which is saying a lot. Her lifestyle company is most well-known for its clean approach to health and wellbeing, but Goop’s website also sells clothes, include
The Weeknd’s fan following, like Drake’s, is generally identified by whether or not they are wearing XO-celebrity branded gear. The Weeknd, born Abel Tesfaye, rose to fame through his XO group. The recording artist’s joint label endeavour with Republic Records is XO Records. From a fashion standpoint, XO is all over The Weeknd’s products. In 2016, he became a worldwide celebrity brand ambassador for Puma, which led to multiple PUMA XO collections.
Years after Jessica Simpson became viral before it was cool to be confused about whether tuna was chicken or fish, she has taken over retailers everywhere with her self-titled, diverse fcelebrity ashion collection. “I want every woman to feel confident in what they’re wearing,” Simpson stated in 2014, according to Forbes. “I think we’re very fashion-forward, but we also listen to the consumer,” she says.